From New York to Singapore.
Two lovers on a one-way avenue.
From New York
to Singapore.
Two lovers on
a one-way avenue.
Darker Liquor The Remix—a cross-border music collaboration from New York to Singapore, published by Zendyll Music (A record label and music production house). Features melodic hip-hop artist Flannel Albert (Brooklyn) and Singapore’s Estelle Fly.
Darker Liquor The Remix—a cross-border music collaboration from New York to Singapore, published by Zendyll Music (A record label and music production house). Features melodic hip-hop artist Flannel Albert (Brooklyn) and Singapore’s Estelle Fly.
Darker Liquor The Remix—a cross-border music collaboration from New York to Singapore, published by Zendyll Music (A record label and music production house). Features melodic hip-hop artist Flannel Albert (Brooklyn) and Singapore’s Estelle Fly.
Key Deliverables
Key Deliverables
Key Deliverables
Key Visual Concept and Artwork, promotional banners, a social media campaign and a film.
Key Visual Concept and Artwork, promotional banners, a social media campaign and a film.
Key Visual Concept and Artwork, promotional banners, a social media campaign and a film.
My Role
My Role
My Role
I led end-to-end creative from research through delivery. Translated research insights into a core visual concept, iterated with stakeholders to finalise the key visual, then adapted across social assets. Also edited the music video in two different formats.
I led end-to-end creative from research through delivery. Translated research insights into a core visual concept, iterated with stakeholders to finalise the key visual, then adapted across social assets. Also edited the music video in two different formats.
I led end-to-end creative from research through delivery. Translated research insights into a core visual concept, iterated with stakeholders to finalise the key visual, then adapted across social assets. Also edited the music video in two different formats.
Outcomes
Outcomes
Outcomes
Drove digital impressions and artist awareness for the cross-border collaboration. Earned Zendyll Music 2020 shortlists for Boutique and Independent Agency of the Year
from Marketing Interactive, showcasing creative capabilities for business growth.
Drove digital impressions and artist awareness for the cross-border collaboration. Earned Zendyll Music 2020 shortlists for Boutique and Independent Agency of the Year
from Marketing Interactive, showcasing creative capabilities for business growth.
Drove digital impressions and artist awareness for the cross-border collaboration. Earned Zendyll Music 2020 shortlists for Boutique and Independent Agency of the Year from Marketing Interactive, showcasing creative capabilities for business growth.
Drove digital impressions and artist awareness for the cross-border collaboration. Earned Zendyll Music 2020 shortlists for Boutique and Independent Agency of the Year
from Marketing Interactive,
showcasing creative capabilities for business growth.
Learnings and Takeaways
Learnings and Takeaways
Learned to better manage team dynamics by actively involving stakeholders in the creative process. Discovered that clear, even slightly over-communicated updates on tasks, timelines, and progress are essential for smooth workflow planning and execution.
Learned to better manage team dynamics by actively involving stakeholders in the creative process. Discovered that clear, even slightly
over-communicated updates on tasks, timelines, and progress are essential for smooth workflow planning and execution.
Learned to better manage team dynamics by actively involving stakeholders in the creative process. Discovered that clear, even slightly over-communicated updates on tasks, timelines, and progress are essential for smooth workflow planning and execution.
Learned to better manage team dynamics by actively involving stakeholders in the creative process. Discovered that clear, even slightly over-communicated updates on tasks, timelines, and progress are essential for smooth workflow planning and execution.
Credits
Credits
All Rights to ZENDYLL PTE LTD.
Creative Director: Jonathan Chua
Creative: Jarret, Ho Kai Siang
Producer / A & R: Damien Steven
Sound Design: Don Ignatius, Garry
Special Thanks: Chloe Chan, Claire Chew,
Estelle Fly, Flannel Albert
All Rights to ZENDYLL PTE LTD.
Creative Director: Jonathan Chua
Creative: Jarret, Ho Kai Siang
Producer / A & R: Damien Steven
Sound Design: Don Ignatius, Garry
Special Thanks: Chloe Chan, Claire Chew,
Estelle Fly, Flannel Albert
This project would not be possible without the team.
All Rights to ZENDYLL PTE LTD.
Creative Director: Jonathan Chua
Creative: Jarret, Ho Kai Siang
Producer / A & R: Damien Steven
Sound Design:
Don Ignatius, Garry
Special Thanks: Chloe Chan, Claire Chew,
Estelle Fly,
Flannel Albert
All Rights to ZENDYLL PTE LTD.
Creative Director: Jonathan Chua
Creative: Jarret, Ho Kai Siang
Producer / A & R: Damien Steven
Sound Design: Don Ignatius, Garry
Special Thanks: Chloe Chan, Claire Chew,
Estelle Fly, Flannel Albert
Last Updated: 19 Dec 2024
Last Updated: 19 Dec 2024
Last Updated: 19 Dec 2024
Jarret, Ho Kai Siang