Rebuilding One’s
Dignity Through Nature
Rebuilding
One’s Dignity
Through Nature
Cage The Animal is the debut pop-R&B tune written and performed by budding artiste Naomi Guha. The tune chronicles the cycle of abusive, toxic relationships, and how to get from it triumphantly in order to rebuild one’s dignity.
Cage The Animal is the debut pop-R&B tune written and performed by budding artiste Naomi Guha. The tune chronicles the cycle of abusive, toxic relationships, and how to get from it triumphantly in order to rebuild one’s dignity.
Cage The Animal is the debut pop-R&B tune written and performed by
budding artiste Naomi Guha. The tune chronicles the cycle of abusive, toxic relationships, and how to get from it triumphantly in order to rebuild
one’s dignity.
Key Deliverables
Key Deliverables
Key Visual Concept and Artwork, promotional banners, a social media campaign and a film.
Key Visual Concept and Artwork, promotional banners, a social media campaign and a film.
Key Visual Concept and Artwork, promotional banners, a social media campaign and a film.
My Role
My Role
I led end-to-end creative, from shaping the story to designing, illustrating the key visual and three-post social campaign. I also created a dark fairytale film treatment using motion design and animation while managing communication, timelines, and budgets with stakeholders and vendors.
I led end-to-end creative, from shaping the story to designing, illustrating the key visual and three-post social campaign. I also created a dark fairytale film treatment using motion design and animation while managing communication, timelines, and budgets with stakeholders and vendors.
I led end-to-end creative, from shaping the story to designing, illustrating the key visual and three-post social campaign. I also created a dark fairytale film treatment using motion design and animation while managing communication, timelines, and budgets with stakeholders and vendors.
Outcomes
Outcomes
Launched first-time Singapore artist Naomi G with features and interviews across digital platforms and The Straits Times. Established strong visibility for future opportunities plus reusable branding elements for her music career, should she chooses to pursue music.
Launched first-time Singapore artist Naomi G with features and interviews across digital platforms and The Straits Times. Established strong visibility for future opportunities plus reusable branding elements for her music career, should she chooses to pursue music.
Launched first-time Singapore artist Naomi G with features and interviews across digital platforms and The Straits Times. Established strong visibility for future opportunities plus reusable branding elements for her music career, should she chooses to pursue music.
Learnings and Takeaways
Learnings and Takeaways
Learned to navigate client, stakeholder, and vendor dynamics through clear communication. Managing timelines, expectations, and tight budgets proved essential for project success under constraints.
Learned to navigate client, stakeholder, and vendor dynamics through clear communication. Managing timelines, expectations, and tight budgets proved essential for project success under constraints.
Learned to navigate client, stakeholder, and vendor dynamics through clear communication. Managing timelines, expectations, and tight budgets proved essential for project success under constraints.
Credits
Credits
All Rights to OHJARRET.CO
Design Talent: Jarret, Ho Kai Siang Project Produced by
Jarret, Ho Kai Siang
Music Production: Homeground Studios
Music Publishing: Umami Records(Now Defunct) Special Thanks: Reynard Adrianto, z Yin Shian, Jake Low, Zam Husref, Naomi Guha
All Rights to OHJARRET.CO
Design Talent: Jarret, Ho Kai Siang Project Produced by
Jarret, Ho Kai Siang
Music Production: Homeground Studios
Music Publishing: Umami Records(Now Defunct) Special Thanks: Reynard Adrianto, z Yin Shian, Jake Low, Zam Husref, Naomi Guha
All Rights to OHJARRET.CO
Design Talent: Jarret, Ho Kai Siang
Project Produced by
Jarret, Ho Kai Siang
Music Production: Homeground Studios
Music Publishing: Umami Records(Now Defunct) Special Thanks: Reynard Adrianto, Ng Yin Shian,
Jake Low, Zam Husref, Naomi Guha
All Rights to OHJARRET.CO
Design Talent: Jarret, Ho Kai Siang Project Produced by
Jarret, Ho Kai Siang
Music Production:
Homeground Studios
Music Publishing: Umami Records
(Now Defunct)
Special Thanks: Reynard Adrianto, Ng Yin Shian, Jake Low, Zam Husref, Naomi Guha
Last Updated: 1 Mar 2026
Last Updated: 1 Mar 2026
Last Updated: 1 Mar 2026
Jarret, Ho Kai Siang