Rebuilding One’s
Dignity Through Nature
Rebuilding One’s
Dignity Through Nature
Cage The Animal is the debut pop-R&B tune written and performed by budding artiste Naomi Guha. The tune chronicles the cycle of abusive, toxic relationships, and how to get from it triumphantly in order to rebuild one’s dignity.
Cage The Animal is the debut pop-R&B tune written and performed by budding artiste Naomi Guha. The tune chronicles the cycle of abusive, toxic relationships, and how to get from it triumphantly in order to rebuild one’s dignity.
Cage The Animal is the debut pop-R&B tune written and performed by budding artiste Naomi Guha. The tune chronicles the cycle of abusive, toxic relationships, and how to get from it triumphantly in order to rebuild one’s dignity.
Key Deliverables
Key Deliverables
Key Deliverables
Key Deliverables
Key Visual Concept and Artwork, promotional banners, a social media campaign and a film.
Key Visual Concept and Artwork, promotional banners, a social media campaign and a film.
Key Visual Concept and Artwork, promotional banners, a social media campaign and a film.
My Role
My Role
My Role
My Role
I led end-to-end creative, from shaping the story to designing, illustrating the key visual and three-post social campaign. Also created a dark fairytale film treatment using animation and motion design, while managing communication, timelines, and budgets with stakeholders and vendors.
I led end-to-end creative, from shaping the story to designing, illustrating the key visual and three-post social campaign. Also created a dark fairytale film treatment using animation and motion design, while managing communication, timelines, and budgets with stakeholders and vendors.
I led end-to-end creative, from shaping the story to designing, illustrating the key visual and three-post social campaign. Also created a dark fairytale film treatment using animation and motion design, while managing communication, timelines, and budgets with stakeholders and vendors.
Outcomes
Outcomes
Outcomes
Outcomes
Launched first-time Singapore artist Naomi G with features and interviews across digital platforms and The Straits Times. Established strong visibility for future opportunities plus reusable branding elements for her music career, should she chooses to pursue music.
Launched first-time Singapore artist Naomi G with features and interviews across digital platforms and The Straits Times. Established strong visibility for future opportunities plus reusable branding elements for her music career, should she chooses to pursue music.
Launched first-time Singapore artist Naomi G with features and interviews across digital platforms and The Straits Times. Established strong visibility for future opportunities plus reusable branding elements for her music career, should she chooses to pursue music.
Learnings and Takeaways
Learnings and Takeaways
Learnings and Takeaways
Learned to better manage team dynamics by actively involving stakeholders in the creative process. Discovered that clear, even slightly over-communicated updates on tasks, timelines, and progress are essential for smooth workflow planning and execution.
Learned to better manage team dynamics by actively involving stakeholders in the creative process. Discovered that clear, even slightly over-communicated updates on tasks, timelines, and progress are essential for smooth workflow planning and execution.
Learned to better manage team dynamics by actively involving stakeholders in the creative process. Discovered that clear, even slightly
over-communicated updates on tasks, timelines, and progress are essential for smooth workflow planning and execution.
Learned to better manage team dynamics by actively involving stakeholders in the creative process. Discovered that clear, even slightly over-communicated updates on tasks, timelines, and progress are essential for smooth workflow planning and execution.
Credits
Credits
Credits
All Rights to OHJARRET.CO
(Previously STFSG)
Design Talent: Jarret, Ho Kai Siang
Project Produced by
Jarret, Ho Kai Siang
Music Production: Homeground Studios
Music Publishing: Umami Records(Now Defunct) Special Thanks: Reynard Adrianto, Ng Yin Shian, Jake Low, Zam Husref, Naomi Guha
All Rights to OHJARRET.CO
(Previously STFSG)
Design Talent: Jarret, Ho Kai Siang
Project Produced by
Jarret, Ho Kai Siang
Music Production: Homeground Studios
Music Publishing: Umami Records(Now Defunct) Special Thanks: Reynard Adrianto, Ng Yin Shian, Jake Low, Zam Husref, Naomi Guha
All Rights to OHJARRET.CO
(Previously STFSG)
Design Talent: Jarret, Ho Kai Siang
Project Produced by
Jarret, Ho Kai Siang
Music Production: Homeground Studios
Music Publishing: Umami Records(Now Defunct) Special Thanks: Reynard Adrianto, Ng Yin Shian, Jake Low, Zam Husref, Naomi Guha
All Rights to OHJARRET.CO (Previously STFSG)
Design Talent: Jarret, Ho Kai Siang
Project Produced by Jarret,
Ho Kai Siang
Music Production:
Homeground Studios
Music Publishing: Umami Records(Now Defunct)
Special Thanks: Reynard Adrianto, Ng Yin Shian, Jake Low, Zam Husref, Naomi Guha
Last Updated: 19 Dec 2024
Last Updated: 19 Dec 2024
Last Updated: 19 Dec 2024
Jarret, Ho Kai Siang